The Sales Funnel and Sales Automation

Sales Automation often gets discussed at a high level with a lot of focus on the benefits but more rarely with as much detail as you might like. Since Sales Automation utilizes your Sales Funnel, let’s first make sure we are all on the same page regarding what a Sales Funnel is. The Sales Funnel…

Using B2B Software When You are B2C

If you serve consumers (are Business-to-Consumer, or B2C) as opposed to serving other businesses (are Business-to-Business, or B2B), should you care if your software has you enter your clients as if they were a business? Many software packages do assume that your clients are other businesses, and it can result in some awkwardness. How exactly…