We offer this short article in light of many of our subscribers being first time business owners. The line between Marketing and Sales has always been unclear to many of those not working in those areas, and today that line is even more blurred. So some explanation may be helpful to business owners for when…
Email automation both offloads much of the effort of sending out a large number of emails, and also provides reporting on the success of the campaign. For each aspect described below, we’ll start by describing how the process might be handled manually, and compare that to the automated version. Automating the Maintenance of the Mailing…
If you are a smaller business, can you still benefit from Sales Automation? Most articles about Sales Automation walk through working with a large list of sales leads (say 10,000) but don’t address those businesses that have smaller lists. Also, larger businesses typically have a team of Sales Associates working under a Sales Manager, whereas…
Are Personal/Generic Email Addresses Ok to Use? If you and your employees email your clients from a ‘generic’ email address, does that hurt your business? We do see a significant number of our users communicating through generic email addresses, and our goal today is to provide you with some food for thought. Setting up a…