MailChimp Integration

For Clients, Contacts, and Associates, when you add or edit an item in SMMware, the name and email address will be copied over (or updated) at your MailChimp account.

SMMware copies records of Clients, Contacts, and Associates. For each of these three, in the configuration, we tell SMMware which list at MailChimp to copy the information to. Based on your choices, we'll configure SMMware which MailChimp list Client records should go to, which list for Contacts, and which list for Associates. These three destination lists can be different or the same.

When you update a record in SMMware, the email address, first and last names at MailChimp will also be updated.

When you delete a record in SMMware, that user is unsubscribed at MailChimp (as opposed to deleted).

When a client is added or updated in SMMware, they are copied to or updated at MailChimp, and they are assigned a tag representing their status ('Current Client', 'Past Client' , 'Potential Client').

When a contact is added or updated in SMMware, they are copied to or updated MailChimp, and are assigned tags that match their categories in SMMware (such as 'Realtor', 'Mover', 'Attorney', etc).

MailChimp can use the tags assigned by SMMware to target emails to specific subsets of your overall email list.

SMMware's integration with MailChimp is focused on saving you from having to enter the same information in both places. To compose and send emails, you will still log into the MailChimp interface as usual.