We've looked at a lot of the websites for Senior Move Managers over time, and the biggest mistake we see Move Managers make on their websites is to not clearly state their area of operation.
Imagine you live in San Francisco and do a web search using the phrase "Senior Move Manager". You look at 5 of the results, and three of them say something like "proudly serving the San Francisco area". The other two do not say anything about where they are. Could be Los Angeles, could be Miami, how do they know?
This potential client probably starts investigating the first three, and if they find someone promising among them, who can say if they ever get to the last two.
If your homepage does not currently indicate where you work, you may be losing business without knowing it.